Fluted upholstered headboard Rita embodies Art Deco style with a square silhouette, stepped top and fluted detailing, enhanced by smart studwork or piping around the edge. Embrace the ornate style with a jewel toned velvet fabric or enhance the clean, modern lines with a plain yet luxurious weave. How it's made Our custom-made headboards are expertly crafted in the Cotswolds by frame builder and designer, Simon Horsey. Made from lightweight plywood, each headboard is created using the latest technology, to achieve the highest level of precision, quality, and finish. Simon's 39 years' experience in the industry ensures that nothing is too complicated or too big to produce - indeed, he recently designed a 4m wide headboard for one of the show flats of Cheval Knightsbridge!