Assouline | De Bethune: The Art of Watchmaking

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Twenty years ago, the haute horological world welcomed De Bethune. Showcasing the technical ingenuity of master watchmaker and co-founder Denis Flageollet, De Bethune immediately established itself as an outlier with a unique ability to blur the lines between traditional craftsmanship and contemporary design, mining history to create a brand both impossibly modern and technically advanced. Flageollet’s objective has always been the glorious and elusive goal of chronometric perfection and no watch brand has been as disruptive as De Bethune. In just twenty years, the company has unveiled thirty in-house movements in the most surprising way, by emphasizing mechanical simplicity and concentrating on the fundamentals of traditional watchmaking. Following this principle, De Bethune has built a collection of pieces with extendable designs capable of evolving over time through innovation and the brand’s research into emerging materials. When asked what watch collectors in the next century will take from this golden age of timekeeping, you can say with certainty that they will recognize Denis Flageollet as one of the greatest horological minds of all time. To own a De Bethune watch is to have a stewardship of an object with enduring totemic and historical significance.